Designing Distinctive Celebrations with Intention and Care
Event Planner in DC & Destinations Worldwide
Our clients rarely come to us with a fully formed vision, and that’s exactly how we like it.
While inspiration and goals are helpful starting points, what truly guides our work is how our clients want their event to feel: the energy in the room, the moments of connection, and the experience their guests walk away with.
Through deep listening, trust, creativity, and impeccable taste, we translate those intentions into a thoughtfully designed event that exceeds expectations.
And we do it by standing beside you as a true partner in planning.
We plan elevated, refined events that pair luxury with ease.
Est. 2019
SG3 Events is an award-winning, full-service event planning and creative studio serving private and corporate clients seeking elevated, intentional, and unforgettable experiences in Washington, D.C., and destinations worldwide.
With a heart-led approach and unwavering dedication to excellence, we deliver events that are seamless in execution, refined in detail, and effortless for our clients.
Event Planner in DC
About SG3 Events
My faith is the foundation of my excellence and the center of everything I do. It guides how I work, how I serve, and how I show up for others. I see each client and every celebration as part of a greater purpose — one I feel deeply called to fulfill with heart and intention.
With this foundation, my work is not just about events — it’s about impact and stewarding moments that matter.
My husband and our two daughters are my greatest blessings and steady source of joy. No matter how full my calendar becomes, they remain my priority and a constant reminder that what I build in business should never come at the expense of what matters most.
My family also shaped the company name, giving SG3 its deep personal meaning. Originally a family nickname for our firstborn (it’s short for the native Nigerian version of her name), it gradually became a shorthand for our family — a reflection of who we are together. When it came time to name the business, SG3 was the only choice that felt true to my heart.
I make resting and recharging a priority because it’s what allows me to serve my clients with the energy and focus they deserve.
I’m obsessed with pilates, intentional about self-care appointments, and always drawn to enriching experiences. When I’m not working, you’ll find me traveling with my family, exploring new restaurants with friends, or enjoying live music.
my foundations
I believe I was uniquely shaped for this work: my heart for service, my eye for detail, my organization skills, and my ability to bring calm and clarity to even the most complex situations all come together here.
What started as a passion has become my calling: to use my God-given gifts in service to others.
BUT MY TRUE why RUNS DEEPER
I’ve always been the one to bring people together, whether it was planning family celebrations growing up, producing events in my corporate career, or helping friends mark their milestones. For me, experiences have always meant more than things.
Before launching SG3 Events, I spent more than 15 years in corporate leadership roles as a certified Project Management Professional for Fortune 500 companies, sharpening my organizational and strategy skills, while also taking on event planning responsibilities that naturally became part of my role.
Eventually, I felt the undeniable calling to turn my lifelong passion for planning events into a business of my own. That’s when SG3 Events was born.
Founder & Creative Director
Meet Sarah Nickens
Behind OUR DistinCtive Events
THE TEAM
Kaz is an event strategist who blends sharp organization with creative vision to deliver events that feel flawless and extraordinary.
With an MBA in Marketing and International Business and years of consulting experience at Accenture, she brings both strategy and creativity to every project. From detailed timelines to captivating backdrops, she thrives on crafting events that are polished, meaningful, and unforgettable.
When she’s not planning your next event, you can find Kaz traveling, exploring cultures and cuisines around the world. She absolutely loves bringing this global inspiration to every event she designs.
Associate Planner
Kaz ALEMAN
Overcomplicating a simple process
Mosquitoes (they love me)
Humidity & bad hair days
Negative, "can't-do" attitudes
Flight delays & layovers
I could do without
Designing fabulous, intentional spaces
Celebrating life’s biggest moments
Custom branding & DIY details
Photobooks & documenting life
Morning walks & green juice
I live for...
get to know kaz
Jasmin is an Event Coordinator and Entertainment Producer with over a decade of experience curating luxury performances and high-profile events.
Beyond producing events, Jasmin is also a SAG-AFTRA singer and actress with an impressive performance career, and she loves bringing this unique perspective to every project, balancing artistic excellence with effortless execution. Jasmin brings creativity, energy, and impeccable detail to every event she produces, transforming them into show-stopping moments.
When she’s not producing events, Jasmin practices lots of self-care so she can keep her mind-centered and show up fully for our clients. She loves exploring the newest restaurants and coffee shops, journaling and meditating, and teaching mini-trampoline classes.
Event Coordinator
Jasmin HANDON
Cold weather
Bullies
Rigidity
Close-mindedness
Waking up really early
I could do without
A dirty matcha latte
A Thai massage
Blue crabs with old bay
Telling funny stories
A good laugh
I live for...
get to know jasmin
We design and produce events with care and excellence, knowing that when a space is thoughtfully curated, meaningful moments and lasting impact naturally unfold.
To carry the weight and complexity of event planning, and create intentional spaces for people to gather, connect, and celebrate with ease.
our mission
We believe the best events are rooted in meaningful relationships — between families, teams, and communities.
CONNECTION
We value teamwork, respect, and partnership, both within our team and with our clients and vendor partners.
COLLABORATION
We are transparent, accountable, and dedicated to doing right by our clients, our team, and our partners.
INTEGRITY
We infuse excitement, warmth, and a spirit of celebration into everything we create.
JOY
We create calm and clarity in the planning process so you feel supported and confident every step of the way.
Peace of Mind
What Matters Most to Us, matters for you.
Each detail is purposefully designed to honor your story, showcase your identity, and shape experiences that leave a lasting impact.
Purpose in Design
We believe flawless events come from thoughtful planning, strong systems, and seamless coordination, powered by sharp critical thinking and proactive problem-solving.
Seamlessness in Execution
We go beyond expectations, with consistency and professionalism in everything we do. Every decision is made with your best interests in mind, as we advocate for you and your vision.
Commitment to Excellence
We serve with genuine care, empathy, and kindness, ensuring you feel fully supported and valued every step of the way.
Heart in Service
OUR VALUES
At SG3, style is more than what you see; it’s what you feel.
The most memorable events are those that feel effortless: refined in design, seamless in execution, and deeply personal in experience.
Our aesthetic is minimalist yet layered, polished yet welcoming, modern yet timeless. Every choice, from the textures of the linens to the flow of the event, is purposeful, creating an atmosphere that feels elevated without ever feeling overdone. Guests step into spaces that are warm, welcoming, and inviting, where thoughtful details foster genuine connection.
Quiet Luxury
The SG3 Signature Style
– Jared C.
Maximus, Inc.
She’s thought of everything, even things I wouldn’t have thought of myself, and she’s gone completely above and beyond. It’s taken a load off of me trying to manage every little detail myself.
Sarah has been invaluable in helping me plan our company’s 50th anniversary gala.
– Rheonna & Keith
Chantilly, VA
Sarah is an amazing wedding planning professional. Her response times to my questions and concerns were prompt and always comforting. I felt like the only bride in the world while working with Sarah; she made sure that the unique way I chose to present myself was understood by all of the décor vendors to bring my fairytale wedding together.
Selecting SG3 Events was the BEST decision we ever made.
– Leatrice S.
Washington DC
SG3 planned my daughter’s wedding in 2023, and two years later, we STILL have people telling us how memorable it was!
→ View the Portfolio
A curated collection of our corporate events, weddings, and milestone celebrations.
Portfolio
→ Explore Our Capabilities
Strategic planning and full-scale production for organizations, brands, and leadership teams.
Corporate Events
→ Explore Our Planning Approach
Thoughtfully guided planning for refined, deeply personal celebrations.
